(Here’s how to distribute your content via Facebook ads)
Have you ever experienced that sinking feel while publishing your content? Working hard and not getting desired results? Don’t worry. It doesn’t have to be that way. There are literally ‘n’ number of ways to get eyes on your content. And one of the most powerful way is Facebook Ads!
The best thing about Facebook ads is that it doesn’t empty your pockets. You can start with the minimum bet and increase eventually after seeing desired results. So let’s see how you can make your content reach more people through them:
Generate Relevant Content
For you to get more reach, it is extremely important to post content which is relevant to the audience you’re targeting. Before you start, ask yourself the following questions:
Who is this content for?
Why would they consume it?
Would someone who doesn’t know my business share this content?
Which type of content will reach better? (Videos, Static images or blogs)
Will my content help or make my consumer’s life easier?
One should be aware that people spend so much time on Facebook for either getting informed or entertained. You need to figure out which type of content will entertain, inform, or solve a problem.
Note: Video content spreads like fire on Facebook. It reaches masses within no time. Keep in mind the following tips in mind before creating your video content:
It should be less than 90 seconds
Keep it simple
There must be an actionable advice
And the most important of all- Call to action
No matter what happens, don’t ever stop creating content!
Once you start generating content constantly, you can also see for yourself which type of content is working and which isn’t. Facebook Ads gives you this amazing feature of analyzing your post results. You get to analyze reach, engagement (including reactions, comments, and shares), and engagement rate – and you search it by type of post. And with video posts, you can access even more data, including the important average watch time. Great isn’t it?
Explore the ‘analytics’ to see which post is performing best based on your goals (e.g., reach, engagement rate, shares). And then you can also analyze why the post is doing well and how how long your audience is watching it? You can improve all your findings in your next post.
Promote your best performing post
Okay, this segment is interesting. Use your paid promotions to push your best performing content to people who aren’t following you or aren’t aware of your brand/ business. And this is where the magic begins. Initially you wait to get organic reach and then you show your content to new audience.
Facebook Ads push the content that’s already doing well. If something does well organically, it’ll likely perform well with paid too. Hence analyzing your post results are extremely important.
Note: When boosting a post, don’t use the big blue button. Do it through your Facebook ads manager because through that you can:
Control your promotions in a better way (and its parameters)
You can target your audience more specifically and accurately
Facebook Ad manager you can choose from three broad categories: awareness, consideration, and conversion. Pick the goal best suited to what you want to achieve with your content promotion.
Re-target your current audience
If your consumers aren’t becoming your customers then what the point of paid promotions? But how to convert them? Re target them. Ever been to Amazon, looked at a phone case and been followed around the web by an ad featuring that phone case?
That’s re-targeting and you’re able to do the same effect with Facebook. Amazing right? If someone reads one of your articles or watches a video on Facebook, you’re able to run a follow-up ad for more content. You can make the ad super relevant because you know the viewer already consumed your content and is interested.
You’re building your audience, helping more people and increasing your revenue all within the one platform. Great isn't it?