• Nishtha Sharma

Lessons For All Businesses: Train Your Brain To Be More Creative

(Here’s how you can increase your creative quotient)


For all businesses, be it a newbie or an established brand creativity plays a major role. To come up with new ideas and to think how to run refresh campaigns, write creative copy, market your content in a newer way can become a task sometimes.


After a while everyone faces creative blockage which can literally hamper your work. Don’t worry. We’ve been there and done that! And today we’re sharing how you can train your brain to be more creative and increase your creative quotient.


If you stop creating, you’re stagnant.

Never stop creating. Even if you thinking never good is coming out of what you’re creating, just don’t stop creating. Because the moment you stop creating, you’re stagnant. And this will affect your work in multiple way.


Creativity may be the most important determining factor in whether your content is properly positioned to thrive or doomed to fail. Hence constant creation will help you to:

  • Stand out from your competitors

  • Scale your reach and influence

  • Overcome attention fatigue

  • Re-Energize your content team


Yes, you could be the next creative mastermind!

It is a fact that creativity can come from anywhere and from anyone. So you never know you might be the next mastermind. According to English actor John Cleese “Creativity is not a talent – it’s a way of operating… (It’s) not an ability that you either have or do not have”.

You just have to shake up your routine a little, broaden your horizons. Observe the world around you. Keep soaking in content continuously. And you never know what clicks and makes you next creative mastermind.


For groundbreaking ideas, set some ground rules.

To make your brain work in a creative way, you need to characterizes creativity as a lifetime of small, deliberate motions; not a single, monumental shift. But what we often fail to consider is how many small moments of action happened behind the scenes before that big idea earned its spotlight.


Following are a couple of ways to build that creative body work:

  • Side-Projects: Take out a free time to build a single idea, take as much time as you need to complete it and reach somewhere with it.

  • Side-Pockets: Once you’re done building your single idea, get it to practical use. Then see if it’s doable or not.

  • Extractions: Here is when you share your idea with your team, Explain them how you started, how much you’ve succeeded and how much more work it needs.

  • Ups & Downs: It’s time to test your idea. It doesn’t matter if it isn’t perfect in the first go. Revamp it and try again. This will keep your brain in the process of constantly thinking.


Creativity ‘Block-Buster’

While the right framework can help you nurture your inner innovator, many of us may encounter plenty of other challenges on the path to greater content creativity. Many times it so happens that your idea fails to win stakeholders. It’s not because your idea isn’t good; it is because of bad pitching.


To keep bad pitching practices from killing your best creative ideas, design thinking approach can help you stay creative:

  • Begin with an observation: This will help stakeholders understand the inspiration behind your idea and context.

  • Relate it to your brand: This is extremely important. To make your stakeholders understand the idea, you need to connect the dots between your observation and brand. It has to be relevant.

  • Explain why is it valuable: There you’ll have to explain how this idea can bring value to your organisation?

Explore your own creative self!

Being creative can’t be learnt. When people say “learn to be creative” it is an incorrect statement. You can be born creative but can never learn to be. The above mentioned are a little tips to help you broaden your creative horizon and not how you can learn to be creative.


Rest, you can always reach out to us. If you have some more ways to train your mind to be more creative the don’t forget to share them with us!

© 2018 by GhugharMedia

Designed and Developed by Aditya Singh

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